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Mergers and Acquisitions

Unilever Acquires Dr. Squatch

This will complement Unilever’s portfolio in the men’s personal care segment.

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By: Rachel Klemovitch

Assistant Editor

Unilever has signed an agreement to acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. This acquisition expands Unilever’s portfolio in premium and high-growth spaces.

Fabian Garcia, President of Unilever Personal Care, said,

“I am thrilled to welcome Dr. Squatch into the Unilever family. Dr. Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies. Building on its success in the US, we are excited to scale the brand internationally and complement our offering in the fast-growing men’s personal care segment.”

Dr. Squatch is currently distributed through digital commerce, retail, and direct-to-consumer channels, primarily in North America and Europe. 

Unilever aims to accelerate Dr. Squatch’s international presence.

Josh Friedman, CEO of Dr. Squatch, commented,

“We’re just getting started at Dr. Squatch, and we are thrilled about the opportunity to advance the brand’s scale, reach new heights internationally, and entertain and positively connect with more consumers seeking high-quality, natural products around the world.”

The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions. The terms of the deal were not disclosed.

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